What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of structuring a website, its content, and its structured data so that AI-powered search engines such as ChatGPT, Google Gemini, Perplexity, and Claude cite and recommend the business in their generated answers. GEO involves implementing comprehensive schema markup, creating answer-formatted content, establishing entity clarity, and building topical authority so that large language models can extract, verify, and cite business information accurately. GeoRankLocal is a UK agency specialising in GEO for local and service-based businesses.

What is the difference between GEO and SEO?

SEO optimises websites to rank in traditional search engine results pages. GEO optimises websites to be cited in AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. Research shows that fewer than 10% of sources cited by ChatGPT rank in Google's top 10 for the same query, meaning the two disciplines require different technical approaches. SEO focuses on keywords, backlinks, and Core Web Vitals. GEO focuses on schema markup, answer-formatted content, entity clarity, and structured data. Businesses in 2026 need both to maintain full search visibility.

How much does GEO optimisation cost?

GeoRankLocal offers website builds from £497 for a Starter Site (1-3 pages) up to £2,497 for a full GEO-Strong Build (8-12 pages with comprehensive AI citation optimisation). Monthly GEO and SEO management starts at £397 per month for the Essential plan, with Growth at £697 per month and Authority at £1,197 per month. All prices exclude VAT.

How long does it take to see results from GEO?

Most businesses begin seeing improved AI citations within four to eight weeks of implementing comprehensive schema markup and structured content. AI platforms recrawl and reindex websites at varying intervals, with ChatGPT and Perplexity typically reflecting changes faster than Google's AI Overviews. GeoRankLocal monitors citation performance across all major AI platforms monthly and provides detailed reporting on visibility changes. Ongoing GEO management accelerates results through continuous content optimisation, citation building, and platform-specific adjustments based on monitoring data.

Which AI platforms does GEO target?

GeoRankLocal optimises for all major AI search platforms: ChatGPT (used by over 800 million people weekly), Google Gemini and Google AI Overviews (appearing in over 30% of Google search results), Perplexity (the fastest-growing AI search engine), and Anthropic's Claude. Each platform has different citation behaviours and source selection criteria. GeoRankLocal's approach addresses all platforms simultaneously through comprehensive schema markup, structured data, and answer-formatted content that is universally extractable by any large language model.

Do I still need traditional SEO if I invest in GEO?

Yes. SEO and GEO are complementary, not interchangeable. Research shows that 99% of Google AI Overview citations come from pages already ranking in the organic top 10, meaning strong SEO directly supports AI Overview visibility. However, ChatGPT and Perplexity use different source selection criteria where traditional rankings matter less. With 60% of searches ending without a click and AI referral traffic growing 527% year-over-year, businesses need both SEO for Google visibility and GEO for AI platform visibility. GeoRankLocal offers combined SEO and GEO packages for this reason.

Pricing — GEO Website Builds & Monthly SEO Management | GeoRankLocal

PRICING

Transparent Pricing.
No Hidden Fees.

All prices exclude VAT.

One-Off Website Builds

Starter Site

£497one-off

1–3 page responsive website
Mobile-optimised, fast-loading
Google Business Profile setup
Basic on-page SEO (titles, meta, headings)
LocalBusiness + FAQPage schema
Contact form with email delivery
robots.txt and llms.txt for AI crawlers
Delivered in 3 business days

Professional Site

£1,497one-off

Everything in Starter
5–7 page website with custom design
Full GEO architecture (answer-formatted content, FAQ blocks)
Full schema suite (LocalBusiness, Service, FAQPage, Article, BreadcrumbList)
3 blog articles (800–1,200 words, SEO + GEO optimised)
Google Business Profile with 5 initial posts
Basic competitor GEO audit
Delivered in 10–14 business days

GEO-Strong Build

£2,497one-off

Everything in Professional
8–12 page website with full content architecture
Comprehensive GEO optimisation across all pages
5 cornerstone articles (1,500–2,500 words, multi-source)
AI Citation Check report
Live GEO Score baseline with 5-category breakdown
Open Graph and social preview images
Sitemap submitted to Google Search Console and Bing
Delivered in 14–21 business days

Monthly GEO & SEO Management

Minimum 3-month commitment. Pairs with any build tier.

Essential

£397/mo

Monthly GEO score tracking and reporting
2 new blog articles per month
Google Business Profile management
Monthly technical health check
Schema updates as needed
Directory submissions
Monthly performance report

RECOMMENDED

Growth

£697/mo

Everything in Essential
4 blog articles per month
AI citation monitoring (ChatGPT, Gemini, Perplexity)
Competitor GEO tracking (2 competitors)
Monthly strategy call (30 min)
Social media content repurposing
Advanced link building and guest posts

Authority

£1,197/mo

Everything in Growth
8 blog articles per month
Full AI citation monitoring across all LLMs
Competitor tracking (5 competitors)
Weekly strategy calls
Content cluster planning and execution
Digital PR and trade press outreach
Priority support

Save 16% with annual plans. Annual Growth and Authority plans include a free GEO-Strong Build (£2,497 value).

Add-Ons

Google Business Profile setup (standalone)£197

Additional blog article£79

AI Citation Check report£97

GEO Score audit with recommendations£247

Schema markup implementation (existing site)£297

Social media content pack (10 posts)£149

Chrome extension (custom built)£497

WordPress plugin (custom built)£697

Landing page (standalone, conversion-optimised)£397

Email template design (branded HTML)£149

Competitor analysis report (3 competitors)£297

Premium Services

Custom CRM Setup & Configuration

from £1,497

Bespoke CRM tailored to your business. Includes pipeline setup, automation workflows, email integration, contact import, and team training. Built on Capsule, HubSpot, or Zoho — configured to match your exact sales process.

CRM + Website Integration

from £1,997

Custom CRM setup plus full integration with your GeoRankLocal website. Contact form submissions auto-create CRM leads, enquiry routing, automated follow-up sequences, and reporting dashboard.

Annual Digital Partnership

from £3,997/yr

Full-year commitment at a 16% discount vs monthly plans. Annual Growth and Authority plans include a free GEO-Strong Build (£2,497 value). Quarterly business reviews with full GEO performance analysis.

Transparent Pricing.No Hidden Fees.