What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of structuring a website, its content, and its structured data so that AI-powered search engines such as ChatGPT, Google Gemini, Perplexity, and Claude cite and recommend the business in their generated answers. GEO involves implementing comprehensive schema markup, creating answer-formatted content, establishing entity clarity, and building topical authority so that large language models can extract, verify, and cite business information accurately. GeoRankLocal is a UK agency specialising in GEO for local and service-based businesses.

What is the difference between GEO and SEO?

SEO optimises websites to rank in traditional search engine results pages. GEO optimises websites to be cited in AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. Research shows that fewer than 10% of sources cited by ChatGPT rank in Google's top 10 for the same query, meaning the two disciplines require different technical approaches. SEO focuses on keywords, backlinks, and Core Web Vitals. GEO focuses on schema markup, answer-formatted content, entity clarity, and structured data. Businesses in 2026 need both to maintain full search visibility.

How much does GEO optimisation cost?

GeoRankLocal's Complete Website offer is £0 upfront and £149 per month all-in — design, build, hosting, SEO, GEO and ongoing AI-visibility monitoring included, live within 14 days, cancel anytime after 3 months and keep the website. Larger one-off builds run up to £2,497 for a full GEO-Strong Build (8-12 pages with comprehensive AI citation optimisation), and monthly GEO and SEO management plans run from £397 to £1,197 per month. All prices exclude VAT.

How long does it take to see results from GEO?

Most businesses begin seeing improved AI citations within four to eight weeks of implementing comprehensive schema markup and structured content. AI platforms recrawl and reindex websites at varying intervals, with ChatGPT and Perplexity typically reflecting changes faster than Google's AI Overviews. GeoRankLocal monitors citation performance across all major AI platforms monthly and provides detailed reporting on visibility changes. Ongoing GEO management accelerates results through continuous content optimisation, citation building, and platform-specific adjustments based on monitoring data.

Which AI platforms does GEO target?

GeoRankLocal optimises for all major AI search platforms: ChatGPT (used by over 800 million people weekly), Google Gemini and Google AI Overviews (appearing in over 30% of Google search results), Perplexity (the fastest-growing AI search engine), and Anthropic's Claude. Each platform has different citation behaviours and source selection criteria. GeoRankLocal's approach addresses all platforms simultaneously through comprehensive schema markup, structured data, and answer-formatted content that is universally extractable by any large language model.

What is AEO (Answer Engine Optimisation) and how is it different from GEO?

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) overlap heavily and are often used interchangeably, but they're not quite the same thing. AEO is the narrower discipline: structuring content so it can be extracted and shown as a direct answer, such as a Google featured snippet or a voice-assistant response. GEO is broader — it covers being referenced, synthesised, and cited within an AI-generated answer that blends multiple sources rather than lifting one out whole. In practice the two share almost all of their technical groundwork (schema markup, answer-first formatting, entity clarity), which is why GeoRankLocal treats AEO as part of the same GEO discipline rather than a separate service.

Do I still need traditional SEO if I invest in GEO?

Yes. SEO and GEO are complementary, not interchangeable. Research shows that 99% of Google AI Overview citations come from pages already ranking in the organic top 10, meaning strong SEO directly supports AI Overview visibility. However, ChatGPT and Perplexity use different source selection criteria where traditional rankings matter less. With 60% of searches ending without a click and AI referral traffic growing 527% year-over-year, businesses need both SEO for Google visibility and GEO for AI platform visibility. GeoRankLocal offers combined SEO and GEO packages for this reason.

WEBSITE DESIGN UK

Website Design That Wins You Customers — £0 Upfront, £149 a Month, Live in 14 Days

We design, write, build, host, and maintain your entire website for one honest monthly price — engineered to rank on Google and get recommended by ChatGPT, Gemini, and Google AI Overviews. Cancel anytime after 3 months. The website is yours.

Claim The Offer£0 upfront · £149/mo all-in · UK businesses only

£0 upfront

Nothing to pay today. One all-in monthly price of £149 covers the build, hosting, updates, support, SEO, and AI-search optimisation.

Live in 14 days

From the day we have your content, your website is designed, built, and live within 14 days. No months-long web projects.

You own the website

Cancel anytime after 3 months and the site, the domain, and the content are yours to keep. No hostage hosting, no ransom to leave.

Why most business websites don't bring in business

The web design market makes you choose between cheap-and-invisible and expensive-and-slow. Both fail for the same reason: the site isn't engineered for how customers actually find businesses now.

Your customers now ask Google AND AI — most sites answer neither

Searches end in AI answers, map packs, and AI Overviews before anyone scrolls a list of links. A website that isn't structured for those systems is invisible in the places decisions actually happen.

Cheap builders put you online. They don't put you in front of anyone

A £15/month DIY template gives you a URL — with no structured data, no answer-formatted content, and no local signals. Online and findable are not the same thing.

Agencies quote £3,000+ and take three months

Traditional agency web design means quote forms, long timelines, and a big upfront bill — then they charge again the moment anything needs changing.

A website that just sits there is a cost, not an asset

If your site isn't winning enquiries from Google, AI assistants, and your Google Business Profile, it's a digital business card nobody's looking at.

WHAT YOU GET

A complete website, run for you, for less than most agencies charge for hosting alone

Designed and written for you

Custom design, professional copy, and answer-formatted content — you send us what you do and who you serve; we do the rest.

SEO + GEO built in

On-page SEO fundamentals plus LocalBusiness, Service, and FAQPage schema so Google ranks you and AI assistants like ChatGPT and Gemini can read, trust, and recommend you.

Local signals done properly

Location content for the areas you serve and a Google Business Profile set up and linked — the single biggest lever for local visibility.

Mobile-first and fast

Most of your customers will find you on a phone. Your site loads fast, reads cleanly, and puts contact one tap away.

Built to convert

Clear calls-to-action, an enquiry form that takes seconds, and tap-to-call — visitors become enquiries instead of bouncing.

Maintained, not abandoned

Hosting, updates, security, and content changes are included in the monthly price — plus ongoing AI-visibility monitoring as models change what they read.

Everything included for £149/month

Custom-designed responsive website, written and built for you
Hosting, SSL, updates, and support — all included
On-page SEO + full schema suite (LocalBusiness, Service, FAQPage)
Google Business Profile setup and linking
robots.txt and llms.txt so AI crawlers can read your site
Enquiry form and tap-to-call, delivered straight to your inbox
Ongoing AI-visibility monitoring across ChatGPT, Gemini & Perplexity
Content and schema updates as your business and AI models change

Get Started — £0 Today

Built for your trade

We build AI-citable websites for UK tradespeople — priced, scoped, and written for the way your customers actually search.

Construction Website Design Electrician Website Design Plumber Website Design Roofer Website Design Carpenter Website Design

WEBSITE DESIGN FAQ

Website design — your questions answered

How much does website design cost in the UK?

Typical UK pricing runs from £15/month DIY builders (you do all the work) to £500–£3,000+ upfront with agencies, usually plus monthly hosting. Our offer is different: £0 upfront and £149 per month all-in — design, build, copy, hosting, SEO, GEO, and ongoing updates included. You can cancel anytime after 3 months and keep the website.

What does "all-in" actually include?

Everything a working website needs: custom design and build, professionally written content, hosting and SSL, ongoing updates and support, on-page SEO, structured data (schema), Google Business Profile setup, and AI-search optimisation with monthly visibility monitoring. There are no setup fees and no surprise extras.

How fast will my website be live?

Within 14 days of receiving your content — usually faster. We keep the process simple: a short questionnaire, one review round, then launch.

Do I own the website, or am I renting it?

You own it. Stay a minimum of 3 months; after that you can cancel anytime and the website, domain, and content are yours to keep. We believe websites shouldn't be held hostage.

What kinds of businesses do you build for?

Any UK business that needs customers to find it: trades (we have dedicated packages for plumbers, electricians, roofers, and carpenters), local services, professional services, e-commerce, and SaaS. The same engineering that gets a plumber recommended by AI works for an accountant or a florist.

What makes this different from a normal web design agency?

Two things. Pricing: £0 upfront and one honest monthly price, instead of a £3,000 quote and a three-month project. Engineering: every site is built for the AI search era — structured data, answer-formatted content, and entity clarity — so you're findable in ChatGPT, Gemini, and Google AI Overviews as well as classic Google results.

CLAIM THE OFFER

Get your website — £0 today

Tell us about your business and what you need. We'll come back within 24 hours with a clear plan — and your site live within 14 days of receiving your content.

Try our free tools

Put this into practice. Check your AI visibility, see if AI recommends you, and find the questions worth answering — all free, no signup.