See Exactly Why They Outrank You
A side-by-side comparison against 3 real competitors, across the specific categories that decide who Google and AI search actually cite.
A fair, side-by-side comparison
3 real competitors, chosen with you
Not a generic industry benchmark — the specific businesses you actually lose customers to, analysed against the exact same categories as your own site.
Where you're ahead, not just behind
A fair comparison shows both directions — what you're already doing better, so you don't waste effort duplicating a strength you already have.
The categories that decide AI citations
Technical SEO, content depth, machine-readability, entity/trust signals, and off-site presence — scored for each business side by side.
A written comparison, not a spreadsheet dump
Clear enough to understand in one read: where the real gaps are, and which ones are actually worth closing first.
A real side-by-side, from a real August 2026 audit
Two real businesses, anonymised as Site A and Site B, compared across the same six categories this report uses. Site A wins four of six categories — and still loses overall.
Site B's 62/100 off-site citation footprint versus Site A's 8/100 is the whole story here — not something either business would've found by just eyeballing their own site in isolation. That's exactly the kind of gap a direct, side-by-side comparison surfaces and a solo audit can't.
Frequently Asked Questions
How do you pick which competitors to analyse?
You tell us — the businesses you actually see winning the customers you want, whether that's a direct local competitor or a national brand competing for the same searches. If you're not sure, we can identify 3 based on who's currently ranking and being cited for your core search terms.
What if a competitor scores worse than me on most things but still gets more customers?
That's one of the most useful findings this report can surface. It usually means the categories they're winning (often entity/trust or off-site footprint) matter more to AI selection and customer trust than raw content volume — exactly the kind of counter-intuitive result a real comparison catches and a gut feeling wouldn't.
Is this the same as the GEO Score Audit?
The GEO Score Audit scores your site alone, in detail. This report scores you alongside 3 real competitors specifically so you can see relative gaps, not just an absolute number — useful if your real question is "why them and not me" rather than "how do I score."
Do you tell me exactly what to copy from competitors?
We tell you what's working for them and why it likely matters, but the recommendations are about closing the specific gap for your business — not template-copying a competitor's approach wholesale, which rarely translates directly.
How long does it take?
Typically 5-7 business days, covering a full crawl and live AI-query testing across your site and the 3 competitor sites.
Stop guessing why they win.
£297, one-off. Three real competitors, one clear comparison.