See Exactly Why They Outrank You
A side-by-side comparison against 3 real competitors, across the specific categories that decide who Google and AI search actually cite.
A fair, side-by-side comparison
3 real competitors, chosen with you
Not a generic industry benchmark — the specific businesses you actually lose customers to, analysed against the exact same categories as your own site.
Where you're ahead, not just behind
A fair comparison shows both directions — what you're already doing better, so you don't waste effort duplicating a strength you already have.
The categories that decide AI citations
Technical SEO, content depth, machine-readability, entity/trust signals, and off-site presence — scored for each business side by side.
A written comparison, not a spreadsheet dump
Clear enough to understand in one read: where the real gaps are, and which ones are actually worth closing first.
A real side-by-side, from a real August 2026 audit
Two real businesses, anonymised as Site A and Site B, compared across the same six categories this report uses. Site A wins four of six categories — and still loses overall.
Site B's 62/100 off-site citation footprint versus Site A's 8/100 is the whole story here — not something either business would've found by just eyeballing their own site in isolation. That's exactly the kind of gap a direct, side-by-side comparison surfaces and a solo audit can't.
From three names to a plan of attack
The report answers one question with evidence: what exactly are they doing that you aren’t — and which gaps are worth closing first.
- 1.
You name up to three competitors
Or describe your patch and services, and we’ll identify who’s actually beating you in search and AI results — which is often not who you’d guess.
- 2.
We analyse both sides
Their site and yours: rankings and keyword coverage, content depth, schema, Google Business Profile and reviews, backlinks, and whether AI assistants cite them when asked for businesses like yours.
- 3.
We map the gaps
Every finding lands in one of three buckets: things they do that you should copy, things they do badly that you can beat, and things neither of you do — the open ground.
- 4.
You get the report and the priority list
A written report with the evidence, plus a prioritised action list ordered by impact-for-effort — so you know what to fix first, not just what’s wrong.
For businesses tired of guessing why competitors outrank them
The most common reaction to this report is not surprise that a competitor is winning — it’s surprise at how mundane the reasons are: thirty more reviews, five town pages you never built, schema you never added, a blog answering the questions your customers ask you on the phone. Mundane is good news. Mundane is copyable.
The report is also the natural first step before committing to monthly SEO or GEO work — ours or anyone’s — because it replaces “trust us, it’ll help” with a specific, evidenced list of what needs doing. Several clients have used it exactly that way: report first, then a plan built from its priority list.
Frequently Asked Questions
How do you pick which competitors to analyse?
You tell us — the businesses you actually see winning the customers you want, whether that's a direct local competitor or a national brand competing for the same searches. If you're not sure, we can identify 3 based on who's currently ranking and being cited for your core search terms.
What if a competitor scores worse than me on most things but still gets more customers?
That's one of the most useful findings this report can surface. It usually means the categories they're winning (often entity/trust or off-site footprint) matter more to AI selection and customer trust than raw content volume — exactly the kind of counter-intuitive result a real comparison catches and a gut feeling wouldn't.
Is this the same as the GEO Score Audit?
The GEO Score Audit scores your site alone, in detail. This report scores you alongside 3 real competitors specifically so you can see relative gaps, not just an absolute number — useful if your real question is "why them and not me" rather than "how do I score."
Do you tell me exactly what to copy from competitors?
We tell you what's working for them and why it likely matters, but the recommendations are about closing the specific gap for your business — not template-copying a competitor's approach wholesale, which rarely translates directly.
How long does it take?
Typically 5-7 business days, covering a full crawl and live AI-query testing across your site and the 3 competitor sites.
What if I don’t know who my real competitors are?
That’s common and fine — tell us your services and coverage area, and we’ll identify who actually occupies the search results and AI recommendations you want. The businesses beating you online are often not the ones you compete with for jobs locally.
Is the analysis UK-specific?
Yes — rankings, map pack, and AI citation checks are run against UK results for your actual service area, not generic global data. A report full of US results would be useless for a UK service business, which is exactly why we don’t outsource this.
What happens after the report — are you just selling me your services?
The action list is written so any competent provider — or you, for the simpler items — can execute it. If you want us to do the work, the report’s cost is credited against any monthly plan you start within 60 days. If not, you still own a complete, evidenced plan.
Stop guessing why they win.
£297, one-off. Three real competitors, one clear comparison.