What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of structuring a website, its content, and its structured data so that AI-powered search engines such as ChatGPT, Google Gemini, Perplexity, and Claude cite and recommend the business in their generated answers. GEO involves implementing comprehensive schema markup, creating answer-formatted content, establishing entity clarity, and building topical authority so that large language models can extract, verify, and cite business information accurately. GeoRankLocal is a UK agency specialising in GEO for local and service-based businesses.

What is the difference between GEO and SEO?

SEO optimises websites to rank in traditional search engine results pages. GEO optimises websites to be cited in AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. Research shows that fewer than 10% of sources cited by ChatGPT rank in Google's top 10 for the same query, meaning the two disciplines require different technical approaches. SEO focuses on keywords, backlinks, and Core Web Vitals. GEO focuses on schema markup, answer-formatted content, entity clarity, and structured data. Businesses in 2026 need both to maintain full search visibility.

How much does GEO optimisation cost?

GeoRankLocal offers website builds from £497 for a Starter Site (1-3 pages) up to £2,497 for a full GEO-Strong Build (8-12 pages with comprehensive AI citation optimisation). Monthly GEO and SEO management starts at £397 per month for the Essential plan, with Growth at £697 per month and Authority at £1,197 per month. All prices exclude VAT.

How long does it take to see results from GEO?

Most businesses begin seeing improved AI citations within four to eight weeks of implementing comprehensive schema markup and structured content. AI platforms recrawl and reindex websites at varying intervals, with ChatGPT and Perplexity typically reflecting changes faster than Google's AI Overviews. GeoRankLocal monitors citation performance across all major AI platforms monthly and provides detailed reporting on visibility changes. Ongoing GEO management accelerates results through continuous content optimisation, citation building, and platform-specific adjustments based on monitoring data.

Which AI platforms does GEO target?

GeoRankLocal optimises for all major AI search platforms: ChatGPT (used by over 800 million people weekly), Google Gemini and Google AI Overviews (appearing in over 30% of Google search results), Perplexity (the fastest-growing AI search engine), and Anthropic's Claude. Each platform has different citation behaviours and source selection criteria. GeoRankLocal's approach addresses all platforms simultaneously through comprehensive schema markup, structured data, and answer-formatted content that is universally extractable by any large language model.

Do I still need traditional SEO if I invest in GEO?

Yes. SEO and GEO are complementary, not interchangeable. Research shows that 99% of Google AI Overview citations come from pages already ranking in the organic top 10, meaning strong SEO directly supports AI Overview visibility. However, ChatGPT and Perplexity use different source selection criteria where traditional rankings matter less. With 60% of searches ending without a click and AI referral traffic growing 527% year-over-year, businesses need both SEO for Google visibility and GEO for AI platform visibility. GeoRankLocal offers combined SEO and GEO packages for this reason.

FREE TOOLS

Check Your AI Visibility. Right Now. Free.

Three free tools to audit your website's AI readiness, check whether AI platforms recommend your business, and discover what questions your customers are asking.

Live GEO Score

Enter your URL and get an instant score across 5 categories: content depth, schema quality, answer formatting, technical foundation, and citation signals. Plus a live check of whether AI is actually citing your business.

Analyses schema, content depth, fact density, and AI citations

Check Your GEO Score

AI Citation Checker

Enter your business name and industry. We'll search across Google, Trustpilot, Companies House, and industry directories to check your discoverability score and AI visibility signals.

Checks Google, Trustpilot, Companies House, and directories

Check Your Citations

Question Finder

Enter what you do and we'll find real questions your customers are asking on Reddit, Google, Quora, and forums — categorised by intent and ready to turn into content that AI engines cite.

Searches Reddit, Google PAA, Quora, and UK forums

Find Questions

How Our Free Tools Help You Get Found by AI

Three steps, in order. Run the audit to find gaps, use the Citation Checker and Question Finder to surface what's missing, then act — if you don't know where to begin, start with adding the right schema markup.

Audit

Run the GEO Score checker on your website to find out where you stand across 5 AI-readiness categories.

Discover

Use the Citation Checker and Question Finder to see what AI knows about your business and what your customers are asking.

Act

Use the insights to improve your website, add schema markup, create content, and start getting cited by AI — or let us do it for you.

Ready to get serious about AI visibility?

Our tools show you what's broken. Our services fix it. GEO-strong websites from £497. For the strategy behind the tools, see our GEO playbook for UK businesses.

See Our Pricing →