Learn GEO. Stay Ahead.
Educational resources on generative engine optimisation, AI search, and how to make your business the one AI recommends.
Same Google Position, Ten Times the Clicks: What 40% Publisher Losses and Our Own Search Console Data Say About 2026
Publishers lost about 40% of their Google traffic in a year. Our own Search Console data across three UK sites shows which clicks are disappearing and which are holding, with a click-loss calculator and an exposure check.
How to Set Up an Online Shop So Google and AI Shopping Agents Can Find, Trust and Sell Your Products (UK 2026 Guide)
A practical UK setup guide for online sellers: what Google Merchant Center, ChatGPT and Perplexity need from your product data, what is and isn't available in the UK yet, with a progress checklist and a free product-markup generator.
Four UK Sites Through Google's August Spam Update: One Collapsed, Three Kept Growing
Daily Search Console data for four UK sites before, during and after Google's August 2026 spam update: which one lost nearly all its impressions, which three kept growing, and what the focused sites had in common.
241,000 Impressions, 1,042 Clicks: What Fact-Lookup Pages Earn in 2026
Seven sites, one pattern: pages that answer a single fact need hundreds of impressions per click. Searches that include the current year clicked about five times as often. Interactive data from our Search Console exports.
Google's Keyword Planner Said "No Data" for 39 of 69 UK Trade-Website Searches. Here's What That Means for 2026
We ran 69 trade-website phrases through Google Keyword Planner for the UK. More than half returned no data. What that says about how people look for services, and why volume tools miss part of the picture.
We Audited Two Real Websites for AI Search Readiness. Here's Exactly What Separates What Works From What Doesn't.
We ran our full AI-visibility audit on two real websites outside our usual trades niche — a free-tools utility site and an 86-location retail chain — and compared every finding against live, dated screenshots: what gets an AI system to cite a site, and what quietly keeps it invisible.
Best Electrician in London, Manchester, Birmingham, Leeds & Glasgow: Google vs Gemini, With Screenshots of Every Search
We tested "best electrician in [city]" on Google and Gemini across all five cities, with live screenshots of every search. Two of five cities showed zero overlap between what Google shows and what Gemini recommends — one showed the strongest overlap in our entire study.
Best Plumber in London, Manchester, Birmingham, Leeds & Glasgow: Google vs Gemini, With Screenshots of Every Search
We tested "best plumber in [city]" on Google and Gemini across all five cities, with live screenshots of every search. Plumbing had the highest Google/Gemini overlap of any trade we tested — but Glasgow still came back with zero matches.
Best Roofer in London, Manchester, Birmingham, Leeds & Glasgow: Google vs Gemini, With Screenshots of Every Search
We tested "best roofer in [city]" on Google and Gemini across all five cities, with live screenshots of every search — including direct, traceable proof that a third-party "Best Roofers" listicle seeded Gemini's top London recommendation.
Best Carpenter in London, Manchester, Birmingham, Leeds & Glasgow: Google vs Gemini, With Screenshots of Every Search
We tested "best carpenter in [city]" on Google and Gemini across all five cities, with live screenshots of every search. Carpentry had the lowest Google/Gemini overlap of any trade we tested, including a zero-overlap result reproduced twice in Leeds.
We Searched "Best Electrician in London" on Google and Asked Gemini the Same Thing. Most of the Businesses AI Recommended Don't Even Rank on Google.
We ran 20 real searches across 4 trades and 5 UK cities on Google, then asked Gemini the identical question in a live browser session. 63% of the businesses Gemini recommended don't appear anywhere in Google's own results — with screenshots as evidence.
Chegg Just Lost 99% of Its Value to AI Search. Here’s What Four More Months of Data Say About Your UK Business.
Four months after HubSpot lost 140 million visits, Chegg has lost 99% of its value and Business Insider cut a fifth of its staff. Here’s what the latest data says — and why 71% of UK business websites are still invisible to AI search.
HubSpot Lost 140 Million Visits to AI Search in One Year. Here’s the GEO Playbook Your UK Business Needs Before It’s You.
HubSpot lost 140 million website visits in a single year. The BBC reported it this morning. Here are 12 tactics to stop it happening to your UK business — with every claim sourced.
What Is Generative Engine Optimisation? The Complete 2026 Guide
GEO is what SEO used to be, except the audience is no longer Google’s algorithm — it’s an LLM that synthesises an answer and names exactly one business per query. Here’s the complete explainer with original audit data from 50 UK SMB sites.
GEO vs SEO: Why You Need Both in 2026 (With Data)
Stop asking whether GEO is replacing SEO. The actual question is whether you’re sophisticated enough to do both — with multi-source data and original audit findings from 50 UK SMB sites.
Schema Markup for AI: The Structured Data That Gets You Cited
Schema markup is the single fastest GEO improvement most UK businesses can make — and 80% haven’t done it. Here’s the technical guide with code examples and original audit data.
How AI Search Engines Choose Which Businesses to Recommend
When someone asks ChatGPT ‘best accountant in Leeds,’ the model follows a process with identifiable signals you can influence. Here’s how the retrieval pipeline actually works.
I Tested the Full Small Business Tech Stack for 2026 — Here’s What Actually Works
I signed up for Kit, Webflow, monday.com, and QuickBooks to build my agency’s stack from scratch. Real setup experience, real pricing, real opinions.
What a Professional Website Actually Costs in 2026 (I Researched Every Path)
I priced out three paths to a business website — DIY, freelancer, and agency. Real platform costs, publicly listed rates, and which path fits your budget.
Best Plumber Websites UK: What the Winners Actually Do (2026)
We analysed the plumber websites Google and Gemini actually surface across five UK cities. Here is what the winning sites have in common — and what to copy.
Best Electrician Websites UK: What the Winners Actually Do (2026)
From our five-city study of which electricians Google and Gemini recommend: the practical things winning electrician websites share, and a checklist to copy.
Best Roofing Websites UK: What the Winners Actually Do (2026)
We analysed the roofing websites Google and Gemini surface across five UK cities. The winners share seven habits — here is the checklist, with real examples.
Best Carpenter Websites UK: What the Winners Actually Do (2026)
From our study of which carpenters Google and Gemini recommend across UK cities: what winning carpentry and joinery websites do differently, with a checklist to copy.
Best Construction Company Websites UK: What the Winners Do (2026)
What separates construction and builder websites that win five-figure jobs from the ones that never surface — a practical checklist for UK building firms.
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