Learn GEO. Stay Ahead.
Educational resources on generative engine optimisation, AI search, and how to make your business the one AI recommends.
HubSpot Lost 140 Million Visits to AI Search in One Year. Here’s the GEO Playbook Your UK Business Needs Before It’s You.
HubSpot lost 140 million website visits in a single year. The BBC reported it this morning. Here are 12 tactics to stop it happening to your UK business — with every claim sourced.
What Is Generative Engine Optimisation? The Complete 2026 Guide
GEO is what SEO used to be, except the audience is no longer Google’s algorithm — it’s an LLM that synthesises an answer and names exactly one business per query. Here’s the complete explainer with original audit data from 50 UK SMB sites.
GEO vs SEO: Why You Need Both in 2026 (With Data)
Stop asking whether GEO is replacing SEO. The actual question is whether you’re sophisticated enough to do both — with multi-source data and original audit findings from 50 UK SMB sites.
Schema Markup for AI: The Structured Data That Gets You Cited
Schema markup is the single fastest GEO improvement most UK businesses can make — and 80% haven’t done it. Here’s the technical guide with code examples and original audit data.
How AI Search Engines Choose Which Businesses to Recommend
When someone asks ChatGPT ‘best accountant in Leeds,’ the model follows a process with identifiable signals you can influence. Here’s how the retrieval pipeline actually works.