When No Off-the-Shelf Plugin Fits
A plugin built to exactly what your site needs — not three general-purpose plugins bolted together and hoped for the best.
A few common briefs
A missing feature that no existing plugin covers cleanly, or that would need three plugins bolted together to approximate
A custom integration between WordPress and another system you use — a booking tool, a CRM, an internal database
Site-specific automation: custom post types, admin workflows, or front-end functionality tailored to exactly how your business works
Three steps
Scope the requirement
We confirm exactly what the plugin needs to do, which WordPress hooks and data it touches, and how it should behave alongside your existing theme and other plugins.
Build & test
Built to current WordPress coding standards, tested against your actual site and plugin stack — not a clean sandbox install that doesn't reflect your real environment.
Deliver & document
You get the finished plugin, its source code, and a short written note on how to use and maintain it.
Everything included in a plugin build
You’re buying a finished, supported piece of software — not a zip file and silence.
- ✓The plugin, installed and working on your site (or delivered as a zip)
- ✓Full source code — you own it outright, no licence fees
- ✓Tested against the current WordPress and PHP versions
- ✓Compatibility check with your existing theme and key plugins
- ✓Plain-English documentation for installing and using it
- ✓Settings kept simple — built for your workflow, not a generic admin maze
- ✓30-day bug-fix window after delivery
- ✓Guidance on keeping it compatible with future WordPress updates
For when the plugin directory has failed you
Custom plugin work makes sense in two situations. The first: you’ve searched the plugin directory and everything is either bloated with features you don’t need, abandoned by its developer, or wants a monthly subscription for one function. The second: your business has a workflow — a booking rule, a pricing calculation, a form-to-CRM handoff — that no off-the-shelf product was ever going to match.
A custom plugin does exactly your job and nothing else, which also makes it faster and less of a security surface than a bloated alternative. And because you own the code, you’re never held hostage by a developer’s renewal pricing — a point we care about across everything we build.
Frequently Asked Questions
Why not just use a free plugin from the WordPress directory?
For a lot of needs, you should — we'll tell you honestly if a free or lower-cost existing plugin already does what you want. This service is for the specific cases where nothing does, or where combining several plugins to get there would be slower, more fragile, and harder to maintain than one purpose-built plugin.
Is £697 the full cost for any plugin?
£697 covers a well-scoped, single-purpose plugin. More complex builds (multiple integrations, custom database structures, ongoing maintenance) are quoted separately once we understand the brief.
Will it keep working after WordPress updates?
We build to current WordPress coding standards specifically to minimise breakage from routine updates. We don't include ongoing maintenance in the base price, but it's available separately if you want us to keep it updated as WordPress and your other plugins evolve.
Do I own the code?
Yes — full source code, yours to keep, modify, or hand to another developer at any point.
How long does it take?
Typically 2-4 weeks for a well-scoped single-purpose plugin, from confirmed brief to delivered, tested build.
What happens when WordPress updates — will the plugin break?
Plugins built on WordPress’s standard hooks and APIs — as ours are — survive routine updates fine. Major WordPress changes occasionally need small adjustments; the delivery documentation covers what to watch for, and we’re available for maintenance either ad hoc or as part of a monthly plan.
Who owns the code and can other sites use it?
You do, fully. It’s delivered under your ownership with no licence fees, and you can run it on as many of your own sites as you like. We don’t resell your plugin to anyone else.
Can you extend or fix an existing plugin instead of building new?
Often, yes — if the existing plugin is well-built and licensed to allow it, extending is cheaper than replacing. Send us what you’re using and what’s missing, and we’ll recommend whichever route costs you less.
Stop bolting plugins together.
Tell us the brief and we'll confirm scope and exact price within 24 hours.