What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of structuring a website, its content, and its structured data so that AI-powered search engines such as ChatGPT, Google Gemini, Perplexity, and Claude cite and recommend the business in their generated answers. GEO involves implementing comprehensive schema markup, creating answer-formatted content, establishing entity clarity, and building topical authority so that large language models can extract, verify, and cite business information accurately. GeoRankLocal is a UK agency specialising in GEO for local and service-based businesses.

What is the difference between GEO and SEO?

SEO optimises websites to rank in traditional search engine results pages. GEO optimises websites to be cited in AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. Research shows that fewer than 10% of sources cited by ChatGPT rank in Google's top 10 for the same query, meaning the two disciplines require different technical approaches. SEO focuses on keywords, backlinks, and Core Web Vitals. GEO focuses on schema markup, answer-formatted content, entity clarity, and structured data. Businesses in 2026 need both to maintain full search visibility.

How much does GEO optimisation cost?

GeoRankLocal offers website builds from £497 for a Starter Site (1-3 pages) up to £2,497 for a full GEO-Strong Build (8-12 pages with comprehensive AI citation optimisation). Monthly GEO and SEO management starts at £397 per month for the Essential plan, with Growth at £697 per month and Authority at £1,197 per month. All prices exclude VAT.

How long does it take to see results from GEO?

Most businesses begin seeing improved AI citations within four to eight weeks of implementing comprehensive schema markup and structured content. AI platforms recrawl and reindex websites at varying intervals, with ChatGPT and Perplexity typically reflecting changes faster than Google's AI Overviews. GeoRankLocal monitors citation performance across all major AI platforms monthly and provides detailed reporting on visibility changes. Ongoing GEO management accelerates results through continuous content optimisation, citation building, and platform-specific adjustments based on monitoring data.

Which AI platforms does GEO target?

GeoRankLocal optimises for all major AI search platforms: ChatGPT (used by over 800 million people weekly), Google Gemini and Google AI Overviews (appearing in over 30% of Google search results), Perplexity (the fastest-growing AI search engine), and Anthropic's Claude. Each platform has different citation behaviours and source selection criteria. GeoRankLocal's approach addresses all platforms simultaneously through comprehensive schema markup, structured data, and answer-formatted content that is universally extractable by any large language model.

Do I still need traditional SEO if I invest in GEO?

Yes. SEO and GEO are complementary, not interchangeable. Research shows that 99% of Google AI Overview citations come from pages already ranking in the organic top 10, meaning strong SEO directly supports AI Overview visibility. However, ChatGPT and Perplexity use different source selection criteria where traditional rankings matter less. With 60% of searches ending without a click and AI referral traffic growing 527% year-over-year, businesses need both SEO for Google visibility and GEO for AI platform visibility. GeoRankLocal offers combined SEO and GEO packages for this reason.

Privacy Policy

Last updated: April 2026

1. Information We Collect

GeoRankLocal ("we", "our", "us") collects information you provide directly when using our contact form, including your name, email address, business name, and message content. When using our AI tools, we process the business name, industry, location, or URL you submit. We do not store these inputs beyond the duration of the API request.

2. How We Use Your Information

We use the information collected to respond to your enquiries, provide our services, and improve our website. Contact form submissions are sent to our business email via Resend. AI tool inputs are processed by Anthropic's Claude API and are not stored by GeoRankLocal after the response is generated.

3. Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties. Service providers (Resend for email, Anthropic for AI processing) process data solely to deliver their services, subject to their own privacy policies.

4. Data Retention

Contact form submissions are retained for the duration necessary to respond to your enquiry and manage our business relationship. AI tool inputs and outputs are not stored beyond the immediate request-response cycle.

5. Your Rights

Under UK GDPR, you have the right to access, rectify, erase, or restrict processing of your personal data. To exercise these rights, contact us at hello@georanklocal.com.

6. Contact

For questions about this privacy policy, contact us at hello@georanklocal.com.