What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of structuring a website, its content, and its structured data so that AI-powered search engines such as ChatGPT, Google Gemini, Perplexity, and Claude cite and recommend the business in their generated answers. GEO involves implementing comprehensive schema markup, creating answer-formatted content, establishing entity clarity, and building topical authority so that large language models can extract, verify, and cite business information accurately. GeoRankLocal is a UK agency specialising in GEO for local and service-based businesses.

What is the difference between GEO and SEO?

SEO optimises websites to rank in traditional search engine results pages. GEO optimises websites to be cited in AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. Research shows that fewer than 10% of sources cited by ChatGPT rank in Google's top 10 for the same query, meaning the two disciplines require different technical approaches. SEO focuses on keywords, backlinks, and Core Web Vitals. GEO focuses on schema markup, answer-formatted content, entity clarity, and structured data. Businesses in 2026 need both to maintain full search visibility.

How much does GEO optimisation cost?

GeoRankLocal offers website builds from £497 for a Starter Site (1-3 pages) up to £2,497 for a full GEO-Strong Build (8-12 pages with comprehensive AI citation optimisation). Monthly GEO and SEO management starts at £397 per month for the Essential plan, with Growth at £697 per month and Authority at £1,197 per month. All prices exclude VAT.

How long does it take to see results from GEO?

Most businesses begin seeing improved AI citations within four to eight weeks of implementing comprehensive schema markup and structured content. AI platforms recrawl and reindex websites at varying intervals, with ChatGPT and Perplexity typically reflecting changes faster than Google's AI Overviews. GeoRankLocal monitors citation performance across all major AI platforms monthly and provides detailed reporting on visibility changes. Ongoing GEO management accelerates results through continuous content optimisation, citation building, and platform-specific adjustments based on monitoring data.

Which AI platforms does GEO target?

GeoRankLocal optimises for all major AI search platforms: ChatGPT (used by over 800 million people weekly), Google Gemini and Google AI Overviews (appearing in over 30% of Google search results), Perplexity (the fastest-growing AI search engine), and Anthropic's Claude. Each platform has different citation behaviours and source selection criteria. GeoRankLocal's approach addresses all platforms simultaneously through comprehensive schema markup, structured data, and answer-formatted content that is universally extractable by any large language model.

Do I still need traditional SEO if I invest in GEO?

Yes. SEO and GEO are complementary, not interchangeable. Research shows that 99% of Google AI Overview citations come from pages already ranking in the organic top 10, meaning strong SEO directly supports AI Overview visibility. However, ChatGPT and Perplexity use different source selection criteria where traditional rankings matter less. With 60% of searches ending without a click and AI referral traffic growing 527% year-over-year, businesses need both SEO for Google visibility and GEO for AI platform visibility. GeoRankLocal offers combined SEO and GEO packages for this reason.

Terms of Service

Last updated: April 2026

1. Services

GeoRankLocal provides generative engine optimisation (GEO), search engine optimisation (SEO), and website design services for UK businesses. Service scope, deliverables, and timelines are defined in individual client agreements.

2. Free Tools

Our AI Citation Checker and GEO Score tools are provided free of charge for informational purposes only. Results are generated by AI and should be treated as indicative assessments, not guaranteed outcomes. GeoRankLocal does not warrant the accuracy, completeness, or reliability of tool outputs.

3. Intellectual Property

All content, design, code, and materials on this website are the intellectual property of GeoRankLocal unless otherwise stated. You may not reproduce, distribute, or create derivative works without written permission.

4. Limitation of Liability

GeoRankLocal shall not be liable for any indirect, incidental, or consequential damages arising from use of this website or our services. Our total liability shall not exceed the fees paid for the specific service giving rise to the claim.

5. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

6. Contact

For questions about these terms, contact us at hello@georanklocal.com.